Google announces 'verified accounts' for Google+

Recently Google announced that it will allow users to have custom URL on Google+. "At first we're, introducing custom URL's to Limited number of verified profiles and pages. But whole time it will introduce custom URL's to many more brands and individuals" said Saurabh Sharma, product manager, Google in a blog post. Commentators believe that this option is similar to Twitter and Facebook have verified accounts for celebrities, brands and high profile personalities. The service is not open to everyone yet, however the company plans to make it available on due course.